At the recent Conversion Leaders Summit on improving website performance, Danny Dover, an SEO specialist with SEOmoz.org, provided some fresh insight into search engine optimization.
One of the thought leaders in the space, his presentation covered a six-point checklist to help improve any website's SEO.
Why does SEO matter?
SEO drives traffic to your website for free. The traffic-driving alternative is to buy pay-per-click ads. Organic SEO links—the actual search results generated by Google, Yahoo!, etc.—generate about 90 percent of all clicks, while PPC ads only generate 10 percent. When done correctly, SEO can create a lot of free traffic.
To read the full, original article click on this link: 6 Steps To Improve Your Search Engine Optimization
Author: Charles Nicholls
