In my travels this year, the one comment I’m hearing is “we just didn’t see it coming.”
The grocery industry didn’t see it coming when Amazon suddenly jumped into their industry and 25 billion in market cap got erased overnight.
An insurance company in California didn’t see it coming when the effects of climate change fueled a raging wildfire that took out the entire town of Paradise, California, destroying 22,000 structures and rendering the firm insolvent.
