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It’s a big sustainability week for Google. The technology company announced November 5th that it would create a new startup program focused on sustainability products.

Kate Brandt, Google’s Sustainability Officer, announced at a tech conference that the company would help create a community of sustainability investors, a notoriously difficult niche of startups. The Google For Startups Accelerator will help with startups focused on the UN Sustainable Development Goals, according to a blog posted by Google. Some of the goals include gender equality, good health, clean water and sanitation, affordable and clean energy, responsible consumption and production and sustainable cities and communities.