As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability and success. A recent survey of design professionals shows strong agreement, but 92 percent expressed some lack of confidence in their organization’s design vision. They are always on the lookout for ways to prepare current and future design leaders.
“Design thinking” is a methodology used to solve complex challenges, such as the ones faced by every business in today’s rapidly changing and highly competitive environment. A design mindset is not product-focused - it’s solution focused and action oriented towards creating better customer experiences and value. In businesses, this requires a new internal culture and leadership.
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