When Amazon (AMZN) and Apple (AAPL) put out different smart-home devices or streaming services, often only one can win. But when the tech giants create differing company cultures that match their respective business strategies, both can be effective, says a top venture capitalist in a newly released interview.
“Amazon has low prices. Apple's got beautiful products. Two different cultures. One's not good and one's not bad,” says Ben Horowitz, who co-founded venture capital firm Andreessen Horowitz and last month released “What You Do Is Who You Are,” a book on how to build an effective company culture.
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