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The final weekend before Christmas rivals Black Friday for the amount of money spent at stores. But this holiday season, a crop of e-commerce players gave shoppers new reasons to skip the mall.

Companies that sell used apparel and other goods are trying to convince consumers that it is acceptable to buy hand-me-downs as holiday gifts.

Image: Shoppers at a Goodwill store Sturtevant, Wis., comb through bins. The thrift chain has begun grouping giftable items together so they can be found more easily. PHOTO: ADAM ROGAN/ASSOCIATED PRESS