It no longer matters how big or small a brand is; a startup’s success does not hinge solely on rate of innovation, but also on the speed at which it scales, especially for founders chasing the coveted “unicorn” status. Today, the startup landscape is full of businesses that are ramping to $20 million in top-line revenue in just a matter of months. Increasingly, companies are moving forward with international expansion at earlier stages of the business lifecycle in an effort to tap into new customers and markets, gain access to suppliers, better serve domestic customers with global operations, achieve cost savings and more.
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