When a noted doyen of the Fortune 500 like Coca Cola talks innovation, your ears should perk up. After all the consumer packaged goods conglomerate has been in business for a long time, and has been successful, but is facing a number of headwinds in its core business. Selling sugary drinks seems passe, as bottled water, energy drinks and other health conscious foods and beverages seem to be taking over the “share of mouth” or “share of stomach” that food and beverage companies like to talk about.
Image: https://www.innovationexcellence.com
