So you could use a little cash injection for your small business, but you’re not sure you can get a traditional small business loan. Short of winning the lottery (or draining your personal savings), what options do you have for funding? Crowdfunding may be for you.
If you’re not familiar with the concept, crowdfunding essentially allows you to fund your business through a variety of people who want to be a part of what you’re doing. Depending on the type of crowdfunding you choose, you may need to repay a loan or provide some sort of incentive to those who invest in your campaign.