As a small business owner, one has to adapt to the changes in the surrounding environment much quicker compared with the bigger and more established companies. The great idea you got last year may not be so great anymore or maybe it can become even greater due to the changes in the surrounding environment. Changes in the political landscape, economic and social changes may boost or kill your great idea. On top of that, we have constantly emerging technologies, global issues such as cultural conflicts and global warming that directly or indirectly influence any business ecosystem anywhere in the world.
