As the digital health industry gains ground, companies have bandied about all sorts of terminology. Some sell digital medicines. Others sell digital therapeutics. One company that went public last year describes itself as an “applied health signals” company.
The fancy names, of course, are a way to differentiate the industry from the plethora of dubious health apps that populated the App Store once the iPhone became ubiquitous. And it’s not too different in 2020. Today, roughly 318,000 health-related apps are available on the market, according to a report by the IQVIA Institute.
