Industry 4.0 demands that business owners reconsider traditional strategies and processes. Waterfall is out, agile is in, and more than ever, innovation is key to entrepreneurial success.
Entrepreneurs can't let themselves get stuck, though, within an endless proof-of-concept loop. If innovators commit to failing fast and often just for the sake of experimentation, their product might never iterate toward actually satisfying consumers and the venture might fail altogether because of an inability to overcome the commercialization conundrum.
