The Kansas City Chiefs and the San Francisco 49ers both have their eyes set on the Lombardi trophy.
But off the field, brands from Facebook to Pepsi will attempt to outwit each other with their Super Bowl commercials.
While we wait to see which advertisers will win this year's event (here are the brand winners and losers of Super Bowl 2019), it's as good as a time as ever to take a walk down memory lane.
Image: Budweiser's "Puppy Love" commercial from 2014. YouTube/Budweiser
