Much has been written and said in the last decade about equity crowdfunding and many platforms have emerged as instruments and enablers of this new way of financing startup companies.
Although big VC funding rounds continue to consistently make the news, crowdfunding campaigns are increasingly gathering steam in the media. Take for example the recent campaign by Cowboy on Crowdcube, which smashed its original target of €1.3 million and took home a final €4.2 million.