As concerns about geopolitics, demographics and climate change rise and technological advances redefine established city hierarchies, the attention of citizens, businesses, investors and policymakers is turning toward a much broader set of criteria when thinking about the next place to live, invest or do business.
As a result, the factors contributing to a city’s success are shifting from pure economic prowess to softer urban attributes such as how cities build a customer service culture, foster urban experiences, innovate and achieve sustainability.
