January 20, 2020In recent years, nudging has been hailed as the latest trend in HR and a novel, new scientific management approach. And for good reason: using nudges has improved everything from customer retention and employee safety to organizational commitment and innovation. When nudges are executed with care, they have remarkable results. However, in many cases there is a misconception about what a nudge actually is – organizations often launch initiatives that either miss the mark or are just reminders in disguise. When that happens, the nudge is actually a nag, and it risks losing its impact and becoming downright annoying. What can you do to ensure you’re using nudges and not nags? If your nudges check the three boxes below, you’re well on your way.
