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In this episode of the Inside the Strategy Room podcast, senior partner Erik Roth talks with Beth Comstock, former vice chair of GE, about the challenges corporations face in developing breakthrough innovations. Beth is an innovation leader who spent almost three decades at GE, where for a time she headed GE Business Innovations, which develops new businesses, markets, and service models. She recently published Imagine It Forward: Courage, Creativity, and the Power of Change (Currency, 2018). This is an edited transcript. For more conversations on the strategy issues that matter, subscribe to the series on Apple Podcasts or Google Play.