Crowdfunding is a great way for a business to leverage its supporters' input to craft their product and fund its development. And for many startups and first-time business owners, crowdfunding has been the key reason they’ve been able to get their companies off the ground.
The world of crowdfunding is varied, however, and for every success story, there are more than a few failures. Things like trying to do too much and not having a plan go a long way toward causing these projects to collapse.