For startup entrepreneurs experiencing difficulty — or exasperation — in trying to get financing for their businesses via traditional means, crowdfunding offers an alternative.
Crowdfunding can be an effective way to raise capital — and public awareness — when launching or growing a small business. Rather than approaching a single lender to make a significant loan to your business (which you most likely will need to personally guaranty), crowdfunding platforms give you a way to leverage your network of friends, family, social media connections and the public at large to obtain significant capital in small increments.
