As a small business owner, you’ve officially entered the waters of
social media. You’re blogging, you’re Twittering and you’re working hard
to create a social presence. Why are you doing it? What is your
ultimate business goal for your social media efforts?
Well, according to a July 2010 survey of U.S. marketers by the Direct Marketing Association and COLLOQUY, the most popular business goal is brand awareness, with 28 percent of respondents hailing it as their ultimate social media objective. Following close behind were customer growth/loyalty (25 percent) and customer acquisition (19 percent).
To read the full, original article click on this link: Is Brand Awareness the Number-One Social Media Goal?
Author: Lisa Barone
