The coronavirus pandemic has struck at the very heart of what makes sales organizations tick. Sales leaders are asking: What should we do now to keep our field-sales organization safe and productive? And what does this mean for the future of selling?
The answers vary across industries, as captured vividly by a recent Goldman Sachs headline, “Light at the End of the Tunnel or an Oncoming Train? Depends on Where You Are Standing.” Some industries, such as transportation, hospitality, and real estate, have suffered immensely and are facing an existential crisis.
