How might a post-pandemic world look and feel? Let’s imagine a creative team at a New York City advertising agency pitching a campaign in 2050 for a new perfume (more than most products, perfumes are sold by attaching to the dreams and aspirations of their times). The Big Apple, thirty years hence, remains a vital hub, but the city is greener and quieter than it is today. The few pedestrians on the streets give each other a wide berth.
