For Karl Ulrich, vice dean of entrepreneurship and innovation at Wharton, the existential threat to small businesses struggling through the coronavirus pandemic isn’t just an academic exercise.
Ulrich owns MakerStock and Xootr — two small businesses housed under the same roof in Scranton, Pennsylvania. MakerStock supplies plywood, acrylic and other materials to university labs, engineering and architecture schools, and individual buyers. Xootr makes foldable scooters, the kind often used to zip around city streets.
