A crisis can take different forms and emerge without warning. These crises include advertising disasters, miscommunication with suppliers, or a mishap during a company event. Most organizations prepare contingency plans for various crisis scenarios. However, regardless of the type of crisis that we are facing, it is important that the leaders of an organization use their emotional intelligence when faced with a challenge. It can greatly help them overcome the crisis they are facing. It helps us manage our panic and reactions, and it helps us understand others and help calm their panic.