The fallout from the pandemic has created new opportunities that organic growth leaders are best able to capture. By investing more in their pool of innovation talent, giving these people the latitude to seize these opportunities, and encouraging prudent risks, these growth leaders will extend their lead further, write Wharton’s George S. Day and Gregory P. Shea in this opinion piece. Day, an emeritus professor of marketing, and Shea, an adjunct professor of management, base these recommendations on their research into what sets growth leaders apart from their slower-moving rivals.
