Over the last 20 years, attempting to predict the future of retail and consumer products has become a rite of passage for many industry analysts, experts and pundits. Unfortunately, COVID-19, and its far-reaching impact on the industry, has created an unprecedented disruption that hinders the ability to accurately predict what may come next. Deloitte's report, "The future is coming ... but still one day at a time," examines a different way to think about the future path of these industries. Through analyzing years' worth of data, the report identifies a framework of four disruptive forces — consumer preferences, technology advancement, economic pressures and market forces — that have given rise to seven trends likely to shape the future of the retail and consumer products industries.
Image: PRNewsfoto/Deloitte
