Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter!
There’s a book titled Getting to Yes, written for salespeople trying to learn how to close a deal. Sounds useful, but I truly wish there was a book titled “getting to no.” It would explain how to know when to quit, how to know you’re wrong, and how to act when you come to the crippling realization that, yes, in fact, you were wrong.
