Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

creative

Instead of bickering about the superiority of specialists or generalists, why not recognise that creative strategies involve trade-offs?

Innovation is considered to be a sport for interdisciplinary brokers and boundary spanners these days. However, contrary to trends in the business literature, creativity is not always developed through a broad network. For winners of the highest accolades, like the Nobel Prize or the Fields Medal, deep commitment to narrow questions and a thorough understanding of a particular topic are essential to push boundaries into new frontiers.