How do you depict a threat that’s invisible to the naked eye yet having devastating impact across the globe? Since early March, when COVID-19 began its global spread, McKinsey has published 350 articles, surveys, reports, and conversations on the impact of the pandemic, grouped under the themes of Resilience, Recovery, Return, Reimagination, and Reform.
Getting the ideas, the words, and the data right is difficult enough. Then there’s the challenge of visually engaging audiences—on this website, in an app, and across many email newsletters and on social media platforms—in ways that reflect the diversity of our topics while embodying larger themes.
