As we slowly emerge from lockdown, there is no ‘business as usual’ for the creative sector. In time we’ll go back to in-person client meetings and drinks after work, but for the short and medium term, businesses must re-focus and adapt to the new normal.
Flexible business models are essential to survive this crisis and thrive when it passes. Leaders must keep their company’s eyes on the essential business principles that have always fuelled them, and concentrate on building new systems, work practices and employee protection for the future.
Image: https://www.prolificnorth.co.uk
