Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

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Every leader knows that communication during a crisis is critical. When leaders communicate with urgency, transparency, and empathy, it helps people adjust to the constantly changing conditions crises bring. A tone of urgency encourages people to make quick decisions to mitigate harm. Transparency builds trust in leaders and conveys respect for employees by implicitly recognizing them as capable of coping with what is being shared. And showing empathy and conveying a compelling message of hope can foster resilience in facing the challenges that lie ahead.