In an ideal world, female start-up founders would not need to prove their value compared to their male counterparts. But research shows that women face negative attitudes during pitches. Investors ask women more about risk and losses, while men are asked about ambitions and achievements.
That’s tough luck for prejudiced investors. Female founders deliver higher profits. They are more likely to run their business in a socially responsible way. And, because they are more driven by ideas than money, they are a better bet for long-term success.
Image: https://businessfinancing.co.uk
