The Pew Internet and American Life Project
has just published the results of a study on American's e-commerce
habits. Among the findings: 58% of Americans say they perform online
research on the products and services they're considering buying.
That's up from 49% who performed online research in 2004.
If you look at that number in terms of Americans who say they're Internet users, that figure rises to 78% who research online before buying.
And it isn't simply the number of Americans doing online research that's grown. It's the frequency with which we're doing it. On any given day, 21% of adults are conducting this sort of research, up from 9% in 2004.
To read the full, original article click on this link: Pew Study Finds 58% of Americans Research Online First Before Buying
Author: Audrey Watters
