Imagine it’s 8.00 am on a workday in the year 2025. You’re about to head to the office – a less frequent occurrence lately, since you, like many of your colleagues, work more from home. Instead of taking out your car keys as in years past, you reach for your smartphone and open your favourite Mobility as a Service (MaaS) app. Almost instantly you see a range of transportation options to select from, with one click. You choose the option recommended by the app for your journey: a ride-hailing carpool to the train station, with a rented bike waiting to take you the last mile after disembarking from the commuter rail. No need to pay at each step; the app automatically handles all charges and fees through an unlimited monthly subscription or an e-wallet.
