As a business owner or entrepreneur, you are your business's best and most impactful marketing tool. Your ability to draw in others to engage them in your message — whether it's about your business or otherwise — can make the difference between active or disinterested listeners.
Regardless of whether you are pitching to investors, presenting to a prospective client, or giving the annual state of the business report, how well you start your presentation will garner interest or incite boredom.
