Long live product management – but not as it has been conceived up till now.
As a business leader, you probably think similarly to McKinsey about what makes a great product manager (PM): a perfect combination of skills like business acumen, market orientation, technical skill and soft ones… the usual suspects.
Unfortunately (or fortunately, depending on your position), just as our management thinking is becoming outdated and requires reform, we also need to update our view of this ultimate management role.
