This article is part of a series entitled “The Future of Management”, about how changes in culture and technology are reshaping what managers do. INSEAD professors Pushan Dutt and Phanish Puranam serve as academic advisors for this series.
The Covid-19 pandemic has hurled life and work as we once knew it into a state of near-paralysing uncertainty. So much has changed about our world so quickly that our first instinct may understandably be to find some small patch of solid-seeming ground and plant ourselves there for as long as we can, to await the resumption of normality. But the longer the virus lingers, the clearer it becomes that any form of normal – new or old – will be slow to materialise.