Entrepreneurship is something we traditionally associate with large cities. Indeed, a few years ago, entrepreneur James Liang argued in his latest book The Demographics of Innovation, that as cities grow, they enjoy numerous advantages.
He argues that demographics have a huge part to play in innovation, and outlines three core ways they impact a country’s creative output:
The scale factor – Economies of scale are well known in business, but Liang argues that scale is also vital for innovation. Not only do countries with high populations have more researchers etc., but crucially, they have a large domestic market for budding innovators to sell to.
