European consumers discover the web via Google and use Chrome or web browsers from US firms. European consumers access mobile and apps through Apple and Google on Asian smartphones or iPhones. European consumers spend a massive amount of time interacting socially or getting entertained by the likes of Facebook, Google, Netflix, Snap, or TikTok. European consumers shop a lot on Amazon and pay through Mastercard or Visa.
European publishers and advertisers depend on Facebook and Google. European technology teams depend on US megaclouds and infrastructure. European startups depend on US investors or end up being acquired by US firms. European firms are slower to drive enterprisewide transformation than their US or Chinese counterparts.
