The stories we tell about our innovations hold the potential to “make or break” the adoption, success, or failure of innovation initiatives. Yet the techniques, skills, and systems required to successfully communicate innovations — both internally and externally — are often not taught or prioritized among innovation teams.
There is increasing interest in innovation storytelling: the art and science of communicating new product developments, systems improvements, and groundbreaking new thinking. However, there is little empirical evidence to reveal the role storytelling plays in the innovation process.
