Entrepreneurs who succeed in building strong, sustainable businesses know that success doesn’t come from a great idea.
And yet, this is what countless first-time entrepreneurs focus on. Finding the right idea can easily become an all-consuming task.
However, in order to succeed, entrepreneurs must make a critical shift: They have to go from thinking about their business in terms of themselves (“Here’s my idea” or “Here’s my product”), to thinking about it in terms of their customers (“Who are my customers, and what do they want?”).
Image: Fred Cary mentors and partners with entrepreneurs across industries. PROVIDED
