The term VUCA—short for volatility, uncertainty, complexity, ambiguity—originated with the U.S. Army War College to describe how the world was changing in the wake of the Cold War. Since then, its adoption has soared in an effort to describe our ever-evolving global environment.
And if there was ever a year that perfectly encapsulated what VUCA looks like, it was 2020. A global pandemic, calls for social justice, and a presidential election have disrupted not just every industry imaginable, but also the fabric of our daily lives. There’s no denying that we now live in a VUCA world, and despite the wishes of many, our new reality isn’t going to change.
