Personal branding for entrepreneurs in many cases is a massive paradox. On one hand, in the authentic, transparent business world we are living in right now, it is 100 percent imperative to have a personal brand–a human presence led by you. We all know that the cliche statements are true: People form relationships with people.
On the other hand, having a strong personal brand can also be a challenge of scalability. Can I scale myself? Am I too accessible? What happens if I go away?
To read the full, original article click on this link: 3 Ways to Scale Your Personal Brand
Author: David Garland
