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Founded by Rich Bendis

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It isn't a surprising statement to say that Amazon has leveraged unique business practices and leadership perspectives over the years — ones that have enabled it to launch successful product after successful product, from AWS and the Kindle, to Prime and a studio that produces films.

You've likely read about Jeff Bezos' "two pizza rule." Or heard about how Amazon leaders spend the first 30 minutes of a meeting reading six-page memos in complete silence. With the constant coverage of the company's trajectory, there seems to be an endless appetite for more details like these — the ones that promise to spill the secrets behind the success.