When COVID-19 turned the world upside-down, businesses of every size and stripe had to adapt, and fast. Some changed their product offerings to respond to an urgent need: for face masks, hand sanitizer or low-contact grocery shopping. Others, affected by stay-at-home orders and instant shifts in consumer demand, had to come up with a totally new way of doing business: With restaurants, gyms and coffee shops closed, business owners got creative with curbside pickup, e-commerce and virtual workouts.
