The next big Amazon initiative is … crowdfunding?
That product launch concept isn’t new, but having the e-commerce giant put out tech concepts that’ll only be built if they reach pre-order goals is a novel approach for a company not named Kickstarter (or Taylor Stitch). There is some precedent here, however: Amazon has done these “Day 1 Editions” before and even their Prime Video division used to have viewers vote on pilots for TV shows before they were funded as full series.
Image: The Smart Nutrition Scale is part of three new Build It pre-orders at Amazon Amazon
