Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

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Out of all the employees and business leaders whom I have interviewed over the years, the vast majority of them have always told me that culture is what they care about most. Unlike the physical and technological environments, cultural environment isn't something that you can see, taste, touch, or breath in. This is the only environment that you feel. That feeling is the pit in your stomach when you don't want to go to work or the excitement and butterflies you get from wanting to go to work. Simply put, the cultural environment is the vibe of your organization and the actions that are taken to create that vibe or feeling.