Mark Suster is one of those unique venture capitalists in that he has experience as an entrepreneur prior to joining the VC world (or the "dark side" as he calls it). Twice, in fact. That's why he calls his blog "Both Sides of the Table," because he has literally sat at both sides of the negotiating table. It's this experience as both an entrepreneur and a VC that provides him a fresh perspective on startups and the investment market, so what does Suster think are the most important factors to securing investment? Apparently, it comes down to four M's.
The first M Suster suggests is "momentum," which is almost synonymous with "traction." Investors want to see early growth - either in terms of users, deals or any number of metrics - that will likely continue or accelerate after an investment. This is why developing an early relationship with an investor is key, so they can see your growth over time, and not be forced to make a decision based on a snapshot in time.
To read the full, original article click on this link: The 4 M's of Attracting Investors to Your Startup
Author: Chris Cameron
