Amazon, the small online bookstore Bezos started in 1994, was a novel idea when the Internet was beginning to take off. But Bezos was more interested in capitalizing on the growth of Internet sales than he was in selling books. He chose books because of their low price point, large selection, and continued worldwide demand. Now Amazon is a behemoth tech company with 156 million Amazon Prime subscribers worldwide, and often for many the first place to look for purchasing products. Successful, but not innovative.
