Steve Case openly admits he did not know of all the opportunities that existed when six years ago he launched Revolution’s Rise of the Rest, which focuses on investing in underserved and secondary markets in the country.
“I sensed it,” he recalls, “but I didn’t know it.”
Since 2014, Rise of the Rest seed funds have been focused on investing outside of the big venture capital markets — Silicon Valley, New York and Boston — looking to shine a spotlight on what lies outside the well-known coastal areas. The seed funds have invested in 181 early-stage companies throughout 33 states — plus Washington, D.C., and Puerto Rico — and 83 cities. In total, the firm has invested in more than 200 companies.
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